Blog
Myads?
16th October 2008
Does the launch of a new CPC (cost per click) model for small business to advertise on Myspace announce a little panic in the social networking world?
Will this put off Myspacers? Will Myspace become the next Google Adwords?
Last year Facebook did something similar by inserting ads into users’ news feeds but this was not totally successful. What is apparent is that there is some stress in the Web 2 world and all businesses are looking for rapid revenue streams to support their business models. With a world recession looming and Myspace and Facebook together having 1.2billion visitors a month there is a big infrastructure to support.
The confidence in the Internet would be severely damaged if a major social networking site with so much information stored on it got into trouble, and although this doesn’t look like it could happen, after the financial melt down over the last few weeks who knows!
Doing a little market research myself I asked a small number of teenagers. All said they just didn’t want ads on their pages. I then said. ‘What if you got a tiny amount of money every time someone clicked’? They then all agreed that would be fine. Paying Myspacers to carry ads on a shared revenue model, now there’s an idea.
Over the next year there will casualties in every industry s, and I expect the online world will suffer to in the meantime ‘monetising the long tail’ is the total focus.
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