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Not a great day for Yahoo
18th November 2008
Jerry Yang bows out
With a share price hovering around $10 the future of Yahoo really will depend on a new boss. Jerry Yang the co-fonder of the Yahoo has finally decided that new blood is needed to take the company forward. Yahoo that is still valued at $14bn does need to reinvent itself as it's share of the world's search market continues to fall, now at less than 18%. This Summer Microsoft bid $33 a share and at the time that look a very poor offer to Yang, today he would jump at it, especially since he was rebuked by the company just last week when he offered to open up talks. One thing that Yahoo never seemed to get right was the control of its pay per click interface, when Google were building clever direct to consumer interfaces Yahoo out sourced systems and never committed to creating 'really easy to use' solutions this I feel always put Google ahead in that area. Yahoo had a lead in email but they appear to be loosing out there as well.
Google does need a competitor and we should all hope that Yahoo does get back into the groove...quickly
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