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Why cast!t? - The Podcast comes of age

Download castit pdf with simple guide to setting up a podcast

At every level the opportunity to connect to your staff, customers and the press is always best when it comes first hand from the most senior managers.

• Most plc’s today have sophisticated online investor relations communication tools such as webcast, interactive presentations, vodcast and live streaming of important events. If you are a plc and do not have these then please contact Greenfield! immediately.
• For all businesses who wish to communicate more effectively online then using a podcast, videocastor some kind of multi-media is essential.
• Podcasting which is audio only and may be linked to an interactive presentation is simple, effective and low cost.(You could do this in house with only staff time as a cost, all the tools are free online)
• Webcasting which involves filming, editing and must have good production levels is more expensive. Starting cost here would be£1000.
• The key point, however, is communications is now a battle for eartime, and eyetime. Journalists, customers and staff are becoming used to receiving information online at broadcast quality. They expect business to communicate in a similar way.
• What also appears to be happening is that senior managers, and CEO’sare now expected to be seen and heard. There’s no hiding anymore! The best publicity for any business is for you, the CEO, to communicate in this way but online and recorded.
• Being filmed and coming across professionally requires training but podcasting (just your voice) is easy to achieve and very powerful if linked to a presentation.