Experience
The home of brand new ideas...
There are challenges ahead and many depend on convincing yourself and your colleagues that the strategy you adopt and the actions you take will succeed in changing behaviour and delivering profit.
Now is the time to:
1. Convince: Your boss, your board of directors, yourself?2. Persuade: Your staff, your sales people, the manufacturer, your distributors, your retailers4. Energise: You are perhaps feelng lonely and know that as the leader of your company, team, plant or project success is in front of you and is dependent on you..time to dig deep.5. Act: Whatever past success you have had and however good you know you are, We are all only as good as our current campaign. So act now and contact us (act@greenfield.co.uk ) by email or a call (01794 340410)Greenfield will help you convince, persuade, energise and act... with brand New Ideas asthe catalyst for action:
Download the Greenfield Brochure here
Whatever size of business you are you the search is always for 'ideas' that delivers compelling and engendering passion to people who have the ability to change their behaviour and buy your product, use your service or interact with your beliefs.
But people interpret their world in different ways. Our world is a movie played on the screen of our minds. Each of our 'mind screens' are programmed differently. Some are tuned visually, some aurally, some by kinesthetics (feeling). Everyone is different and over an above all this, ethnic background, intelligence and psychology create a unique view of the world for everyone.
So it us unsurprising that marketing consultants such as Greenfield exist to help you decode, formulate and create communications that uniquely deliver empathy with the people you want to connect to.
The first part of the process is to listen to your story and understand your goals...
To understand your business challenge and, of course, your personal communications needs We need to always broaden this listening to your team, your customers and your suppliers to fully understand their particular wants, needs and aspirations. If you are setting up a small business then obviously this will not be as time consuming as for a multinational but it will still have all the same crucial mix of relationships, empathy, passion and commitment. Size does not change the quality of the communication or the complexity of the decision making process. Greenfield know this.
In the same way when Greenfield was fortunate enough to work with the largest PLC business in the South of England, VT Plc, the process was the same. In 1999 Internet had become a new and increasingly important new way to help people communicate but how would this effect the 13,000 people that had commitment themselves to working for this large and successful company? Over a period of time listening and understanding the needs of the business by talking to the staff at all levels we were able to help move the business forward. But even in a business of this size it was one man who lead the communications team at VT and was responsible for changing the behaviour of thousands.
Greenfield focus on changing behaviour
So we work by helping you change peoples behaviour in a way that is empowering, exciting and tuned directly into the tools that people use today. Digital is now an important part of the tool kit but is just one of a vast number of 'delivery' solutions. Before delivery comes the understanding, the need, the relevance and finally these are brought together with a compelling, creative communications strategy and at the heart of this wll be your product promise and tbe creative idea.
Everyone has ideas, people with passion are overflowing with ideas, ideas are everywhere but in marketing ideas are controlled, managed and measured to ensure they work with a particular audience to change behaviour. In today's marketing landscape on TV on the web, outdoor, in magazines, during events and on the radio.
Ideas morphs from one state to another. Ideas today are delivered by people using social networking, by people taking the core idea and creating their personal 'bespoke' version of it. In fact today it is your users, your customers, that may have the IDEAS that create your success. But there needs to be a catalyst and this is your product or service.
So this is you this is your starting point it's a lonely one but a place we know well and working with you I personally guarantee we will listen and create the ideas that ignite the imagination and deliver the success you need.
Call me, Stuart Greenfield today
01794 340410
Director, Greenfield Strategic Marketing Consultants
Email: stuart@greenfield.co.uk
Engaging our services:
We are able to offer our services in a very flexible way due to our structure and network of consultants.
- Strategic marketing consultancy by 1/2 day sessions on site or remote
- Formal pitching for project and design work. Please email your briefing document and we will respond same day with acceptance
- Fixed price project costing for web development
- Competitive costing for print and media
- International network of out sourced suppliers for best quality
- Monthly retainers for PR and e-PR programmes
- One off fees structures and fixed price alternatives for research
Please email or call us now on 01794 340410 email: Engaging@greenfield.co.uk
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