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Greenfield Brochure

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7 Steps

 

The seven steps to total client empathy - the 'Holy Grail' for marketing - the methodology behind the ideas...

1. Community -  business to employee - always start with your team

2. Search - understand your target audience, identify them

3. Connection - Create a connection by adding trust and service beyond the product

4. Sharing -  Give more information in a regular opted in way

5. Enabling - Allow your customers to respond and react by giving tools that enable them

6. Interaction - Use the latest technology to find and interact in exciting new ways

7. Empathy  - Create empathy by being transparency of purpose

The 7 steps as mapped to new digital techniques:

1. Community - B2E

2. Search -   SEO

3. Connection - E-CRM

4. Sharing - CMS

5.Enabling - Ecommerce

6. Interaction - mobile/anywhere comms

7. Empathy - Social Networking

To understand our methodoly in full please:

Download the Greenfield brochure here

Greenfield Brochure

 

And read online Stuart Greenfields ebook - Digital Revolution - the 7 steps every CEO must take now! http://issuu.com/stuartgreenfield/docs/digitalrevolution

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