Experience
Greenfield Brochure
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7 Steps
The seven steps to total client empathy - the 'Holy Grail' for marketing - the methodology behind the ideas...
1. Community - business to employee - always start with your team
2. Search - understand your target audience, identify them
3. Connection - Create a connection by adding trust and service beyond the product
4. Sharing - Give more information in a regular opted in way
5. Enabling - Allow your customers to respond and react by giving tools that enable them
6. Interaction - Use the latest technology to find and interact in exciting new ways
7. Empathy - Create empathy by being transparency of purpose
The 7 steps as mapped to new digital techniques:
1. Community - B2E
2. Search - SEO
3. Connection - E-CRM
4. Sharing - CMS
5.Enabling - Ecommerce
6. Interaction - mobile/anywhere comms
7. Empathy - Social Networking
To understand our methodoly in full please:
Download the Greenfield brochure here
And read online Stuart Greenfields ebook - Digital Revolution - the 7 steps every CEO must take now! http://issuu.com/stuartgreenfield/docs/digitalrevolution



