Solutions

adit

ad!t - advertising

Advertising is a word which covers so much and has so many meanings. For Greenfield we see advertising as the part of the overall business communications which focuses on producing an message that can be delivered to a target market in a concise, exciting and meaningful way which will create a change in behaviour. The media to deliver the message is key to style and of the communication but what must remain consistent is the core brand messages. Advertising is still all about the creative idea, the copy writing and the development of a relationship with the target market (the consumer in many cases).

• Press
• Outdoor
• Radio
• TV 
• DRTV- (Direct response TV)
• Online
• Viral
• Affiliate

Over the last 20 years Stuart Greenfield has created, written, managed and produced advertising in almost every market using almost every media. The challenge today is to make advertising more relevant interactive and accessible to the target consumer. Using the Internet and the multiple digital satellite stations targeting and measurement has become increasingly precise and this has allowed advertising to become more subtle and relevant. New approaches such as the 'Gorilla drum player' for Cadbury's have changed the whole landscape of creativity for the better.

As a pioneer of digital marketing Greenfield work to ensure that the balance between conventional advertising and new digital techniques are balanced. A brand cannot soley rely on one channel to succeed and a fundamental understanding of outdoor, press, radio and conventional TV ad planning is still a skill which is essential and delivered by Greenfield.

Online advertising, including affiliate marketing and new Google  and Youtube techniques using networks viral style ads are all developing and ongoing skill sets at Greenfield. This is a fast moving business and we are focused on delivering the best planning and most creative solutions.

For an indepth discussion please email: stuart@greenfield.co.uk