Solutions

comit

com!t - Public Relations, communications and e-pr

The role of PR has changed considerably over the last  3 years with the continued development of web 2 and social networking. Today anyone and everyone has the opportunity to voice their opinion online.

It is increasingly difficult to control information and manage your message. Consumers, competitors and staff all have the opportunity to create blogs participate in forums and publish their view. Journalist and editors also work in a more proactive way and although they still have the power to make and break a story the playing field is more level but more crowded than ever before.

Styles of writing, rich media, digital video and mobile communications means that almost anyone can author a story with just mobile phone

The Greenfield approach is to acknowledge and understand all the new routes to market, this covers blogging, bookmark sites, social networking, Wordpress and Google without forgetting the fundamentals of a good story well placed by a knowledgeable PR. Product launches face to face meetings, good research and timely interactive are all skills that continue to be relevant.

• Press announcements
• Journalist contact
• Product launches
• Copy writing and keyword/key phrase creation
• Digital video
• Podcast creation
• Vlogs
• Press office facilities and management
• Crisis management
• Blog management
• Corporate Social network site creation and management (Twitter, Ning etc)
• Training
• Filming
• Corporate video production

The new rules of PR ... 

1. You want to reach buyers directly (even if they don't actually buy direct)?
2. You want to drive traffic to your website (for research for brand recognition for sales)?
3. You want the highest search engine rankings?
4. You want to link with people who are looking for goods and services in your category?
5. You want to compete more effectively?

The way you send out press/news should change:

• Don't just send out a release when 'big' new happens, find reasons to communicate constantly
• Don't just target the handful of industry journalists you always use, create press releases for all types of target groups
• Think about 'key words' and use them throughout the release
• Embed with links to your own resources and partners
• Make use of the press release distribution services, www.businesswire.com, www.prweb.com, www.prnewswire.com www.marketwire.com  
• Use an RSS feed service
• Set up Google alerts
• Build a search engine readable news service on your website.
• Analyse your keywords using Google or Bing and use in your press releases
• Add a blog or wordpress engine to your website

For a confidential discussion please email:  comit@greenfield.co.uk