Solutions
identit
iden!t - corporate identity
Corporate identity is a broad subject and is closely linked to brand strategy. For large organisations the vision and mission is linked to the organisations identity and brought about by the actions of the staff, customers and suppliers. Identity is a living thing that changes with the mood of people. Direction and leadership is of course crucial to give guidance and confidence to staff by developing visual, aural and vocal links that expressive the culture, passion and character of the organisation. In all rules are generally created to ensure efficiency and ease of management but the communication of ethics, behaviour and methods must be expressed by all and lead by managers at all levels.
- Corporate identity strategic planning
- Research and testing
- Design
- Implementation
- Auditing
- Management and control
- Online CMS assets control systems development
- International management
- Launch and training
Stuart Greenfield has been involved in developing corporate identity programmes since 1984 during a period of very fast growth in the IT sector when a number of new businesses identities were created. Since then notable corporate identity work has been carried out for many PLC business, Government and service sector companies throughout the UK.
The key is to remember that a businesses identity is created by people. Design of logos and collateral is important firstly to position the company in its market and secondly to provide a guidance system to improve efficiency and cultural adhesion. Identity change provides a most wonderful opportunity to signal a desired change in behaviour and assist management in achieving the businesses goals.
If you are merging, buying other businesses, changing your products, services or market sector these are the moments when a new identity will provide a unique catalyst to signal change.
Greenfield have the skills to guide you through this process
For a confidential discussion please call Stuart Greenfield 01264 310660 or email brandit@greenfield.co.uk
