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Welcome to Greenfield Marketing
Specializing in strategic marketing and business development which translates into the practical delivery of brand identity creation and renewing, website design, app development, and social media campaigns, Stuart has a unique ability to bring brands to life across various platforms, helping them make a lasting impact on their target audience.
With a proven track record of success, Stuart has expertly navigated the ever-evolving world of advertising and media, consistently delivering innovative and effective solutions. His extensive experience has allowed him to work closely with partners to ensure the highest standards of best practices in the creation of complex advertising campaigns and solutions that span multiple channels, you may view examples of this work on this website.
Stuart's holistic approach to advertising encompasses not only design and media but also public relations, as he understands the critical role that positive stories and publicity play in the success of any organization or product. By leveraging his vast PR skills, Stuart ensures that the right publications online discuss and generate favorable buzz around the brands he works with.
Discover how Stuart Greenfield can transform your business with his creative vision, strategic thinking, and passion for delivering exceptional results. Explore his portfolio, learn about his process, and get in touch to begin your journey towards a captivating brand and corporate identity that stands out in today's competitive market.
In the mid-1990s, I established Greenfield Computer Marketing, operating from a modest shed in Stockbridge, after leaving a secure position as the Managing Director of a computer manufacturing and distribution company. My career in the tech industry during the 1980s revolved around the sales and marketing of groundbreaking products like the IBM PC, the Amstrad CPC (Colour Personal Computer), Lotus 1-2-3, and WordPerfect. My primary responsibility was to introduce these products to the UK computer dealer marketplace, which at the time comprised nearly 6,000 small high street businesses.
The inception of Greenfield Computer Marketing stemmed from my discontent with working in distribution and my desire to influence the development of innovative technology.
The new company rapidly evolved into a consultancy that advised technology businesses on transforming public perception of technology and introducing novel ideas pertaining to hardware and software. Our clientele included tech giants such as Fujifilm, Epson, Intel, and Microsoft, with whom we either worked directly or collaborated with their distribution partners. Some of our notable projects included the launch of the world's first digital camera.
As the internet gained prominence towards the end of the 1990s, we embraced this technology in several distinctive ways. First, we collaborated with tech businesses to develop their inaugural websites and email systems. Second, we became the go-to firm for dot-com startups, offering both investments and technical support in partnership with various associates, some of whom we continue to work with today. Lastly, we ventured into our own projects, such as launching the Computer Trade Show (CTS), a technical conference and exhibition held annually at the NEC in Birmingham, which quickly gained influence in the UK tech calendar. We also acted as a close communication partner with the UK Government to address the potential fallout from the millennium bug.
In the early 2000s, I sold the Computer Trade Show to a US exhibition giant and continued to develop Greenfield as a comprehensive technology-focused digital agency. When the dot-com bubble burst, we merged with traditional PR firms and evolved into an integrated agency that weathered the demise of countless dot-com startups. As the marketing landscape shifted, we worked diligently to remain relevant, constructing server farms and websites while honing our creativity to provide branding and advertising solutions that were effective both online and offline. When Apple introduced its first iPhone and the world went mobile, Greenfield invested in future technology. However, the 2008 credit crisis forced the agency to downsize, resulting in Greenfield Marketing returning to its roots as a technology consultancy.
In the decade following the credit crunch, we witnessed remarkable changes in business operations, marketing approaches, and, to some extent, limited major technological advancements. The most significant breakthrough, however, was the creation of blockchain technology by Satoshi Nakamoto, a direct response to the erosion of bankers' credibility. This innovation led to the birth of Bitcoin, which has grown sporadically ever since. To me, this development parallels the seismic shifts in communication brought about by the internet and the work of Sir Tim Berners-Lee.
Today, as the Director of Greenfield Marketing, I closely observe the immense changes unfolding globally due to the COVID-19 pandemic, the rise of China, conflicts in Europe, the Middle East, and Africa. I concur that the next monumental transformation will involve the way value is stored, assets are assessed, and currency is managed to prevent a polarization of disasters resulting from the management and pricing of global resources. As nations like China, India, Russia, and the United States vie for a lion's share of future global output, it is essential to adapt to these changes and remain at the forefront of technological advancements.