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Apr 14, 20235 min read

Is email marketing worth the hassle?

So did GDPR kill off the golden goose of email marketing or with the new rules is it worth going through the pain of list development or...

Apr 13, 20234 min read

The laws of marketing as explained by Al Ries and Jack Trout - do they still apply?

In late 2022 Al Reis at the age of 95 unfortunately left us. His laws on marketing were without doubt the most incredible contribution to...

Apr 4, 20235 min read

DIY marketing portals - the cheat sheet

It seems that marketing is now really easy! Just about everything you need is just an app away. But how do you choose? We all know...