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DIY marketing portals - the cheat sheet




It seems that marketing is now really easy! Just about everything you need is just an app away. But how do you choose?


We all know Microsoft and their range of basic tools and the Apple variants. Adobe seem to have the professional design market covered and for social media there are hundreds of solutions from Hubspot to Salesforce. So if you want to automate your marketing and almost everyone does where do start and will it work in house? If it does work at what point do you do it all yourself?


As a marketing consultant sometimes helping a client find the right solution is a very key part of the service we offer. So here is a short list of some of the choices:


  1. Adobe Spark - Adobe Spark is an online design platform that allows users to create graphics, videos, and web pages. It offers features such as templates, customization options, and collaboration tools. Pricing starts at $9.99 per month for an individual plan and $19.99 per month for a team plan. Testimonials can be found on their website: https://spark.adobe.com/about/testimonials/.

  2. Piktochart - Piktochart is an online design tool that allows users to create infographics, presentations, and reports. It offers a range of templates, customization options, and collaboration tools. Pricing starts at $29 per month for a pro plan and custom pricing for team and enterprise plans. Testimonials can be found on their website: https://piktochart.com/customer-stories/.

  3. Crello - Crello is an online design platform that allows users to create graphics, animations, and videos. It offers a range of templates, customization options, and collaboration tools. Pricing starts at $7.99 per month for a pro plan and custom pricing for team and enterprise plans. Testimonials can be found on their website: https://crello.com/us/customer-stories/.

  4. Design Wizard - Design Wizard is an online design tool that allows users to create graphics, videos, and animations. It offers a range of templates, customization options, and collaboration tools. Pricing starts at $9.99 per month for a pro plan and custom pricing for team and enterprise plans. Testimonials can be found on their website: https://www.designwizard.com/customer-stories/.

  5. Fotor - Fotor is an online design platform that allows users to create graphics, collages, and photo editing. It offers a range of templates, customization options, and collaboration tools. Pricing starts at $8.99 per month for a pro plan and custom pricing for team and enterprise plans. Testimonials can be found on their website: https://www.fotor.com/testimonial.html.

  6. Canva - Canva is an online design platform that allows users to create graphics, presentations, and social media content. It offers a range of templates, customization options, and collaboration tools. Pricing starts at $9.95 per month for a pro plan and custom pricing for enterprise plans. Canva has a wide range of testimonials on their website: https://www.canva.com/reviews/.

  7. Venngage - Venngage is an online design platform that allows users to create infographics, reports, and presentations. It offers a range of templates, customization options, and collaboration tools. Pricing starts at $49 per month for a premium plan and custom pricing for team and enterprise plans. Venngage has a range of testimonials on their website: https://venngage.com/customers.

  8. Lucidpress - Lucidpress is an online design platform that allows users to create brochures, flyers, and presentations. It offers a range of templates, customization options, and collaboration tools. Pricing starts at $19.95 per month for a pro plan and custom pricing for team and enterprise plans. Lucidpress has a range of customer stories on their website: https://www.lucidpress.com/pages/customer-stories.

  9. PicMonkey - PicMonkey is an online design platform that allows users to edit photos, create graphics, and design social media content. It offers a range of templates, customization options, and collaboration tools. Pricing starts at $7.99 per month for a basic plan and custom pricing for team and enterprise plans. PicMonkey has a range of customer reviews on their website: https://www.picmonkey.com/customer-reviews.

  10. DesignBold - DesignBold is an online design platform that allows users to create graphics, presentations, and social media content. It offers a range of templates, customization options, and collaboration tools. Pricing starts at $14.99 per month for a pro plan and custom pricing for enterprise plans. DesignBold has a range of customer reviews on their website: https://www.designbold.com/reviews.

  11. Desygner - Desygner is an online design platform that allows users to create graphics, presentations, and social media content. It offers a range of templates, customization options, and collaboration tools. Pricing starts at $7.95 per month for a basic plan and custom pricing for team and enterprise plans. Desygner has a range of customer reviews on their website: https://desygner.com/customer-reviews.


Not forgetting the Microsoft tools - we may all have already


  1. Microsoft Dynamics 365 Marketing - Microsoft Dynamics 365 Marketing is a marketing automation platform that allows businesses to create and execute marketing campaigns, track leads, and analyze campaign performance. It offers features such as email marketing, social media marketing, and lead scoring. Pricing starts at $1,500 per month for 10,000 contacts.

  2. Microsoft PowerPoint - Microsoft PowerPoint is a presentation software that allows users to create slide decks and presentations for various purposes, including sales pitches, training sessions, and webinars. It offers a range of features, such as templates, animations, and collaboration tools. Pricing starts at $6.99 per month with a Microsoft 365 subscription.

  3. Microsoft Publisher - Microsoft Publisher is a desktop publishing software that allows users to create and design various types of print and digital publications, such as brochures, flyers, and newsletters. It offers a range of features, such as templates, design tools, and layout options. Pricing starts at $6.99 per month with a Microsoft 365 subscription.

  4. Microsoft Teams - Microsoft Teams is a collaboration and communication platform that allows teams to chat, video conference, and share files in real-time. It offers a range of features, such as screen sharing, virtual backgrounds, and third-party app integrations. Pricing starts at $5 per user per month with a Microsoft 365 subscription.

And here are 5 professional level products that are options at any level but scalebale for large organisations


  1. Marketo - Marketo is a marketing automation platform that allows businesses to create and manage campaigns across multiple channels, including email, social media, and mobile. It offers features such as lead scoring, nurturing, and segmentation, as well as analytics and reporting. Marketo is owned by Adobe and pricing is available on request.

  2. HubSpot - HubSpot is an all-in-one marketing, sales, and customer service platform that offers a range of tools for businesses of all sizes. Its marketing automation features include lead management, lead scoring, and campaign tracking. HubSpot pricing starts at $50 per month for a starter plan, $1,200 per month for a professional plan, and custom pricing for enterprise plans.

  3. Eloqua - Eloqua is a marketing automation platform that allows businesses to create and manage campaigns across multiple channels, including email, social media, and mobile. It offers features such as lead scoring, segmentation, and analytics. Eloqua is owned by Oracle and pricing is available on request.

  4. Pardot - Pardot is a marketing automation platform that allows businesses to create and manage campaigns across multiple channels, including email, social media, and mobile. It offers features such as lead nurturing, scoring, and tracking, as well as analytics and reporting. Pardot is owned by Salesforce and pricing starts at $1,250 per month for up to 10,000 contacts.

  5. Act-On - Act-On is a marketing automation platform that allows businesses to create and manage campaigns across multiple channels, including email, social media, and mobile. It offers features such as lead scoring, segmentation, and automation, as well as analytics and reporting. Act-On pricing starts at $900 per month for a professional plan and custom pricing for enterprise plans.

Realistically this companies are just a few of the hundreds of solutions that exist they key to them all is research and finding out if a tool works for your sector, your region and most importantly if your team are willing to invest the time to commit to integrating the tools into the DNA of your business. Without such commitment very often these become expensive monthly costs which are not used effectively.


For further information please call Greenfield Marketing and let us advise you on the way forward for DIY marketing Telephone ☎️ +44 778866269 email 📧 stuart@greenfield.co.uk


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