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Top 10 Instagram tips for businesses

Updated: Apr 1, 2023


Top 10 tips for using Instagram to grow your business


  1. Optimize your profile: Example: The UK-based bakery, @luminarybakery, uses a clear profile picture, a concise bio that communicates their mission, and a link to their website. Follow their lead by including your location and a brief description of your products or services. (https://www.instagram.com/luminarybakery/)

  2. Create engaging content: Example: @notonthehighstreet, a UK-based online marketplace, shares a mix of product photos, user-generated content, and Stories that showcase their unique offerings and creative partners. (https://www.instagram.com/notonthehighstreet/)

  3. Utilize hashtags strategically: Example: @boroughmarket, a popular London food market, uses both industry-specific and location-based hashtags like #LondonFood, #LondonEats, and #BoroughMarket to increase their content's visibility. (https://www.instagram.com/boroughmarket/)

  4. Collaborate with influencers: Example: The UK-based fitness brand, @gymshark, has successfully partnered with fitness influencers like @whitneyysimmons and @gracefituk to promote their products and grow their following. (https://www.instagram.com/gymshark/)

  5. Engage with your audience: Example: UK fashion retailer, @asos, is known for its responsive and engaging customer service on Instagram, often replying to comments and DMs promptly, creating a loyal customer base. (https://www.instagram.com/asos/)

  6. Run targeted ads: Learn how to create Instagram ads using Facebook's Ads Manager by following this step-by-step guide from Hootsuite: (https://blog.hootsuite.com/instagram-ads-guide/)

  7. Promote exclusive offers: Example: @honestburgers, a UK-based burger chain, offers exclusive deals and promotions to their Instagram followers, such as discounts and giveaways, encouraging users to follow and engage with their account. (https://www.instagram.com/honestburgers/)

  8. Analyze and adapt: Check out this guide from Sprout Social to learn how to use Instagram Insights to measure your account's performance and make data-driven decisions: (https://sproutsocial.com/insights/instagram-analytics/)

  9. Cross-promote on other platforms: Example: UK-based online fashion retailer, @boohoo, shares their Instagram content on Twitter and Facebook to drive traffic to their Instagram account and increase engagement. (https://www.instagram.com/boohoo/)

  10. Stay up-to-date with trends: Subscribe to UK-based social media marketing blogs like Social Media Today, Econsultancy, and Smart Insights to stay informed about the latest Instagram trends and best practices. (https://www.socialmediatoday.com/, https://econsultancy.com/, https://www.smartinsights.com/)

What's the approach using POSTS, STORIES, REELS and LIVE?

Master Instagram Posts: Posts are the foundation of your Instagram presence. Create eye-catching visuals and captions that resonate with your audience.


Example: @jamieoliver, a UK-based celebrity chef, shares visually appealing and informative posts about recipes, cooking tips, and food-related content. He also includes detailed captions and utilizes relevant hashtags to maximize engagement. (https://www.instagram.com/jamieoliver/) Best Practices:

  • Use high-quality, well-lit images or videos that showcase your products or services.

  • Write captivating captions that add context or tell a story.

  • Include relevant hashtags and tag other users or brands when appropriate.

  • Post consistently but avoid overposting to keep your audience engaged.

Leverage Instagram Stories: Stories offer a more casual and ephemeral way to engage with your audience. They disappear after 24 hours, making them perfect for sharing timely content, behind-the-scenes moments, and promotions.


Example: @barryslondon, a UK-based fitness studio, uses Stories to share class schedules, instructor takeovers, and snippets of their workout sessions. (https://www.instagram.com/barryslondon/) Best Practices:

  • Use interactive elements like polls, questions, and countdown stickers to encourage engagement.

  • Highlight important Stories on your profile to make them permanently accessible.

  • Use location and hashtag stickers to increase your Stories' visibility.

  • Share a mix of promotional and authentic, behind-the-scenes content.

Create Engaging Instagram Reels: Reels are short, 15-60 second videos that offer a creative way to showcase your brand and reach new audiences.


Example: @nailsinc, a UK-based nail polish brand, uses Reels to share quick nail art tutorials, product demos, and user-generated content. (https://www.instagram.com/nailsinc/) Best Practices:

  • Keep your Reels short, engaging, and visually appealing.

  • Use trending audio tracks, effects, and hashtags to increase discoverability.

  • Add captions or text overlays to provide context and make your Reels accessible.

  • Share Reels on your main feed to maximize visibility and engagement.

Utilise Instagram Live: Instagram Live allows you to connect with your audience in real-time and host Q&A sessions, interviews, product launches, or tutorials.


Example: @thewhitecompany, a UK-based lifestyle brand, hosts Instagram Live sessions featuring industry experts discussing topics related to their products, like home organization or sleep tips. (https://www.instagram.com/thewhitecompany/) Best Practices:

  • Promote your Live sessions in advance to maximize attendance.

  • Prepare an outline or script to keep the conversation on track and engaging.

  • Encourage viewer interaction through questions and comments.

  • Save your Live sessions to IGTV, so followers who missed it can watch it later.


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