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What's in a brand?

The top 50 ideas compiled by Stuart Greenfield


  1. Minimalist Apple, known for its sleek and minimalist design, uses a simple apple logo that conveys elegance and sophistication. The approach focuses on simplicity and ease of recognition.

  2. Retro/Vintage Levi's, which embraces its long history, uses a vintage design that evokes nostalgia and a sense of authenticity.

  3. Hand-Drawn Mailchimp uses a quirky, hand-drawn logo featuring a chimp, which creates a friendly and approachable brand image.

  4. Monoline: Airbnb's logo, a simple line drawing, represents a sense of belonging and inclusivity, with a clean and modern aesthetic.

  5. Typographic Google uses a simple and recognizable typeface, conveying a friendly and accessible vibe.

  6. Abstract Pepsi's circular, abstract logo conveys energy and excitement, reflecting the brand's youthful spirit.

  7. Emblematic Starbucks uses a mermaid emblem, invoking a sense of mystery and allure, and paying homage to its maritime roots

  8. Wordmark Coca-Cola's iconic script logo is instantly recognizable and evokes feelings of nostalgia and happiness.

  9. Mascot Michelin uses the Michelin Man as its mascot, creating a memorable and friendly brand image.

  10. Geometric Adidas uses a geometric, triangular logo, symbolizing strength, speed, and athleticism.

  11. Dynamic Nike's swoosh logo represents motion and energy, tying into the brand's focus on athletic performance.

  12. Flat Microsoft uses a flat, colorful logo that is simple, modern, and easily identifiable

  13. Neon Spotify's vibrant, neon green logo reflects its focus on music and entertainment, with an energetic and youthful feel.

  14. Pictorial Twitter's bird logo is a playful representation of the platform's focus on communication and sharing.

  15. Negative Space FedEx uses a clever negative space design, with an arrow hidden between the "E" and "x," symbolizing speed and efficiency.

  16. Monogram Louis Vuitton's LV monogram represents luxury and sophistication, showcasing the brand's rich history.

  17. Organic Whole Foods uses a natural, leafy design to emphasize its commitment to organic and environmentally friendly products.

  18. Futuristic Tesla's logo is sleek and futuristic, representing its innovative approach to electric vehicles.

  19. Stencil Converse's star-and-chevron logo is reminiscent of stencil designs, reflecting the brand's rebellious, street-style aesthetic.

  20. Heraldic Porsche's crest logo is inspired by the coat of arms of the Free People's State of Württemberg, representing the brand's German heritage and performance focus.

  21. Ambigram The New York Yankees' interlocking "NY" logo is an example of an ambigram, which can be read in multiple orientations, demonstrating versatility and timelessness.

  22. Pixel Art Minecraft's pixelated logo represents its block-building game design, evoking nostalgia for early video game graphics

  23. Mosaic Adobe's logo features a mosaic "A," symbolizing creativity and the variety of tools it offers.

  24. 3D BMW's logo incorporates a 3D design, reflecting the brand's technological advancements and attention to detail in its vehicles.

  25. Psychedelic Ben & Jerry's uses colorful, psychedelic patterns to create a fun and lighthearted brand image.

  26. Graffiti Stussy's graffiti-inspired logo captures the essence of street culture and fashion.

  27. Art Deco The New Yorker's elegant, art deco-inspired logo reflects its long history and focus on sophisticated journalism.

  28. Tribal Quiksilver's wave-and-mountain logo incorporates tribal design elements, reflecting its connection to surf and outdoor culture.

  29. Collage Urban Outfitters uses collage-style branding

  30. Watercolor LUSH Cosmetics uses watercolor elements in its branding, emphasizing its focus on natural and handmade products.

  31. Polygonal HTC's polygonal logo reflects its innovative and modern approach to technology.

  32. Nautical Nautica's sailboat logo emphasizes the brand's connection to the sea and maritime activities.

  33. Photographic National Geographic's yellow frame logo serves as a window to the world, symbolizing its focus on photography and exploration.

  34. Optical Illusion The GoodYear logo uses an optical illusion with a winged shoe, representing speed and innovation in tire technology.

  35. Isometric Cisco Systems' isometric logo features a bridge, symbolizing connections and networking in the digital world.

  36. Line Art Dropbox's line art logo is simple and clean, showcasing the brand's focus on efficient file storage and sharing.

  37. Gothic The New York Times uses a gothic typeface for its logo, reflecting its long history and authoritative journalism.

  38. Cartoonish Nickelodeon's playful, cartoonish logo reflects its focus on children's entertainment.

  39. Brush Stroke The Coca-Cola Zero Sugar logo incorporates brush strokes, emphasizing its bold taste while maintaining a connection to the original brand.

  40. Mosaic National Broadcasting Corporation (NBC) uses a colorful mosaic peacock logo, representing the variety of content offered by the network.

  41. Kinetic Typography MTV's dynamic, animated logo showcases its focus on music and pop culture, appealing to a youthful audience.

  42. Esoteric The Starbucks Reserve logo features a double-tailed mermaid with an esoteric design, emphasizing the brand's premium, artisanal offerings.

  43. Stylized The Walt Disney Company's stylized, cursive logo reflects its whimsical and imaginative brand identity.

  44. Fractal Mandelbrot Set-inspired logos, such as the one used by a software development company Frax, represent the brand's focus on mathematics, technology, and innovation.

  45. Silhouette WWF's iconic panda silhouette logo emphasizes the organization's commitment to wildlife conservation.

  46. Charcuterie Aesop's logo features a charcuterie-style design, showcasing the brand's focus on high-quality skincare products with natural ingredients.

  47. Origami Singapore Airlines' logo features an origami-inspired bird, symbolizing elegance and the art of travel.

  48. Baroque Versace's intricate, baroque-inspired logo features the head of Medusa, symbolizing luxury, beauty, and the brand's Italian heritage.

  49. Glassmorphism Microsoft's Fluent Design System incorporates glassmorphism, a design trend using frosted glass-like elements, to emphasize the interconnectedness of its software.

  50. Doodle Chobani's doodle-style logo creates a playful and friendly brand image, emphasizing its commitment to natural ingredients and healthy living.



It's challenging to provide an exact ranking of the most used brand design styles since the prevalence of each style can change over time and may vary across industries. However, I can provide a rough estimation of the more popular styles across various industries:

  1. Minimalist

  2. Flat

  3. Typographic

  4. Wordmark

  5. Geometric

  6. Abstract

  7. Monoline

  8. Emblematic

  9. Pictorial

  10. Organic

  11. Mascot

  12. Negative Space

  13. Monogram

  14. Hand-Drawn

  15. Dynamic

  16. Stencil

  17. Line Art

  18. Vintage/Retro

  19. Silhouette

  20. Futuristic

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