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Why mobile app optimisation is crucial and how to do it

Updated: Mar 28, 2023

Good mobile optimization is essential for providing an exceptional user experience and ensuring that your website performs well on both Apple and Android devices. Here are some examples and best practices for mobile optimization, focusing on structure, graphics, and text:

1.Responsive design: A responsive design automatically adapts to different screen sizes and orientations, ensuring that your website looks great and functions seamlessly on both Apple and Android devices.

Example: The Starbucks website ( has a responsive design that adapts to various screen sizes, providing a consistent and visually appealing experience across devices.

2. Simplified navigation: Create a clear and straightforward navigation structure that is easy to use on mobile devices. Use a hamburger menu or collapsible menus to conserve space and ensure that users can easily find and access different sections of your website.

Example: Airbnb ( uses a hamburger menu on its mobile website, making it easy for users to navigate through various sections without cluttering the screen.

3. Optimize images and graphics: Use high-quality images and graphics that are properly compressed and optimized for mobile devices. This will ensure that your website loads quickly and looks visually appealing on both Apple and Android devices.

Example: The Nike website ( uses optimized images and graphics that load quickly and look sharp on mobile devices, enhancing the overall user experience.

4. Readable text: Choose a legible font size and typeface for your website's text to ensure that it's easy to read on small screens. Break up large blocks of text with headings, bullet points, and images to make it more scannable and visually appealing.

Example: Medium ( is a content platform that prioritizes readability, using a clean and legible font size and typeface, along with ample white space, making it easy to read articles on mobile devices.

5. Touch-friendly elements: Design your website's buttons, links, and other interactive elements with touchscreens in mind. Make sure they are large enough and have sufficient spacing around them to prevent accidental clicks and ensure easy navigation for users on mobile devices.

Example: The Etsy mobile website ( features touch-friendly elements such as large, easily tappable buttons and ample spacing around links, making it easy for users to navigate and interact with the site on their mobile devices.

6. Accelerated Mobile Pages (AMP): Consider implementing AMP, an open-source framework that enables faster loading times on mobile devices. AMP can improve the user experience and potentially boost your website's visibility in search results on both Apple and Android devices.

Example: The Guardian ( utilizes AMP to provide a fast-loading and streamlined experience for users accessing their news articles on mobile devices.

By incorporating these best practices and examples into your mobile optimization strategy, you can create a website that delivers an exceptional user experience on both Apple and Android devices, ultimately driving more engagement and conversions.

Next step: contact Greenfield Marketing Consultants and let us work with you to build your sales and profitability. 07788 6626 97


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