There was a time when a company only made a film if it was either for staff training or for a TV commercial. That has all changed and wherever you look online, in-store and when travelling information is more and more likely to be communicated via video. There are multiple reasons; bandwidth, digital cameras, software editing tools, consumer demand, ease of use, but as a business you cannot avoid the fact that to hold an audience and get your message across you need motion pictures and sound. But there are some very important guidelines to ensure you do not trash your image and loose customers:
Here are a few pointers to prove why video is something you need to do immediately:
81% of businesses use video as a marketing tool — up from 63% in 2017 65% of those who don't currently use video, say they plan to start in 2018 There’s been a 17% increase in video usage during the last 12 months 44% of marketers have hosted or participated in a webinar. Out of those, 87% found it to be an effective strategy 97% of marketers say video has helped increase users’ understanding of their product or service 76% say it helped them increase sales 80% of marketers say video has increased dwell time on their websites 47% say it helped them reduce support queries
Marketers who use video grow revenue 49% faster than non-video users.